Direct Mail
Invitations will be sent to 10,000 Existing Students and Graduates from the database of the Communication Art Centre, as well as major associations and companies in the creative industries and to over 300 secondary schools, universities and training institutes.

Overseas Network
The overseas network of all branch offices especially in Xia Men, Guanzhou and Shenzhen will actively promote Hong Kong Art & Design Festival in their regions.

Publications
Promotion will also be carried out through CAC’s unique publications such as Upgrade Magazine and Community News, to leverage their targeted industry coverage and high circulation.

Newspaper Supplements
Newspaper supplements with editorials on the Hong Kong Art & Design Festival will be published to highlight major exhibitors and their special involvement in Local Creative Industries.

Magazines and Journal Interviews
Articles will be featured in leading high circulation magazines and journals to reach the target mass.