| Exhibitor The Hong Kong  government has in recent years been actively promoting our creative industry,  giving a most-welcomed boost to the development of culture and the arts of the  city. The objective of the West Kowloon Cultural District, for example, was to ¡§give  Hong Kong¡¦s creative potential free rein in  pursuit of a world-class cultural centre.¡¨ Indeed, the fame of this bustling city has  lain not only in its being a well-developed financial hub, but also a melting  pot where Eastern and Western cultures converge and interact. Outstanding local  designers in Interior Design, Product Design and Graphic Design, etc., have, as  a case in point, been under international spotlight thanks to their  award-winning pieces in design competitions and exhibitions, local and overseas.  Their diligence and ingenuity have contributed to the present international  status enjoyed by the design and creative industries of Hong   Kong. With the entrance of Mainland China into WTO, its breath-taking  political and economic development, and advancement in information technology,  the demand for creative industry and product promotion is expected to be on the  dramatic rise. Meanwhile, in response to  globalization, concerns over the conservation and development of local cultures  are raised, whereas efforts also made to strive for a global culture of  harmony, open-mindedness and mutual inclusiveness. The Hong Kong Art and Design Festival aims not  only at discovering and providing new bloods for the local design and creative  industry, but also at showcasing the creative products of the industry for a  fruitful exchange among local designers, industry investors and the general  public. Through the exhibition, we mean to promote local cultures of Hong Kong, including transnational Hong   Kong local designs and unique Hong Kong  local culture; recognize and honor pioneers in the creative industry; elicit attention  and active response to local cultures and creative industry from the general  public; and last but not the least, enhance local consciousness and identity. All  in all, we hope to play our part in contributing to the promotion and  popularization of the creative industry. How to exhibit--promotion of local works of design abroad
 --introduction and publicity of the latest  software in creative industries
 --promotion of the significance of  education, and that of creative industries
 --recruitment
 --sharing with client
 --establishment/promotion of your own brand  among publicity professionals, local and regional
 --demonstration of your latest product and  design
 --establishment and enhancement of your  relationship with the creative industry
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